POSNER, Chief Judge.
This is an appeal from the denial of a preliminary injunction sought by the Illinois High School Association to protect its trademark "March Madness" against infringement by GTE Vantage Inc. Vantage holds a license for the mark from the National Collegiate Athletic Association. The appeal presents a novel issue of trademark law.
Since the early 1940s, the Illinois High School Association, sponsor of the Illinois high school basketball...
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